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The festival marks the start of the new year, and each year is assigned one of the 12 traditional zodiac animals.

#NEXT HOLIDAY FULL#

The Chinese New Year is a festival that begins on the second new moon after the winter solstice and ends on the full moon 15 days later. Target audience: the East Asian and the Southeast Asian communities, people around the world who follow the Chinese zodiac Promote your sock products or show off your favorite pair as you proudly wear them at home, outdoors, or to the office. Who doesn’t love fun sock patterns? National Cheesy Socks Day is about honoring these quirky accessories and showing off your taste. Create Q&A sessions on social media, listen to their needs and wants, and make them feel valued. Instead of communicating with your customers through offers and promos, on this day, let them take the stage.

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It’s held annually on the third Thursday of each quarter. No day to get to know your customers like, well, Get to Know Your Customers Day. Get to Know Your Customers Day, January 19 To engage with your customers, as well as show your support and inclusivity, consider a marketing campaign and special offers celebrating kindness and equality. This is a federal holiday in the US, marking the birthday of Martin Luther King Jr., a spokesman for the Civil Rights Movement who fought for racial justice in the United States. National Hat Day is perfect for promoting hats on your store, launching new designs, or adding hats as a new product. Learn More: 39 Sticker Ideas: Get Inspired and Design Your Own This is a day to celebrate all things stickers, from sharing them with friends and family to getting them custom printed. Target audience: artsy people, families with kidsĮvery sticker tells a story. Engage with your audience by asking them to share favorite scenes from their top sci-fi books or movies, and give discounts to the most creative respondents. This is the day to celebrate Star Wars, Jurassic Park, Dr. Target audience: Fans of the sci-fi genre, books, movies, games, and comics For the first week of the new year, build your marketing campaigns around New Year’s resolutions, bucket lists, and 30-day challenges. Target audience: customers around the world Concentrate on building relationships with your customers and encouraging loyalty.

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The first quarter of the year is about reconnecting with the customers who discovered your store during the 2022 holiday shopping season.












Next holiday